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robert.bollweg@moundsviewschools.org
(651) 786-5200 ext. 2456

Room 113
Hour 3
Mr. Bollweg (ext. 2456)
Email: robert.bollweg@moundsviewschools.org
Syllabus & Course Expectations
Mr. Bollweg's Homepage
See course calendar below

SALES, ADVERTISING… it’s everywhere!! How does the media contribute to what we buy?? Learn how companies target teenagers and adults through multi-media presentations, ads, and commercials. This course will walk students through the steps of a sale while incorporating practical applications of sales such as job interviews and retail customer service. Students will experience and create different advertising media; including print media, billboards, flyers, web ads, specialty promotions, and giveaways. Students will learn how advertising influences public and private sectors as well as overall profit and loss for new and existing companies. In this course students have the opportunity to compete and participate in activities through the co-curricular program, DECA- An Association of Marketing Students.

Weekly Dilbert Cartoon:

Sales & Advertising Calendar
Date	Task
Monday, September 3	LABOR DAY- NO SCHOOL
Tuesday, September 4	9th grade only No Class
Wednesday, September 5	Class Expectations/Syllabus (See above) Student information sheets Opening Day Activity - Advertise Your Summer!
Thursday, September 6	Chapter 1 "Marketing is all around us" Lecture/Activity
Friday, September 7	Current Event - Mr. Bollweg Marketing Discussion Presentations of Advertisements
Monday, September 10	Marketing Overview What is under the Marketing umbrella? How does Marketing relate to Sales & Advertising
Tuesday, September 11	Superbowl Commercial Video & Worksheet (Substitute) - (17 points)
Wednesday, September 12	Review of Commercials and worksheet. Product Life Cycle lab actitivity (12 pts).
Thursday, September 13	Senior Meeting Create Classroom Posters
Friday, September 14	S.W.O.T Analysis
Monday, September 17	Current Events Presentation (Richardson) PEST Analysis Lab Activity
Tuesday, September 18	Five Forces Analysis Pricing Strategies Marketing Research- Computer Lab
Wednesday, September 19	In Class Case Studies (SWOT, PEST, FIVE FORCES, PRICING STRATEGY)
Thursday, September 20	Case Study Presentations Marketing Review for Quiz
Friday, September 21	Marketing Quiz
Monday, September 24	Current Events Segmentation Marketing Research
Tuesday, Septermber 25	BCG Matrix BCG Matrix Activity
Wednesday, September 26	Elements of an Effective Advertisement "This is ME"
Thursday, September 27	"This is ME" advertisement project
Friday, September 28	"This is ME" advertisement presentations Mounds View Public Schools Presentation
Monday, October 1	Review of Functions & Foundations of Marketing Communication Skills Marketing Research (Utility)
Tuesday, October 2	Non-verbal/Verbal Communications
Wednesday, October 3	Fieldtrip to Rosedale Mall (1-3 periods)
Thursday, October 4	Mall Discussion/Activity Principles of Effective Listening
Friday, October 5	Quiz Nike Website
Monday, October 9	Communicating through the web Company Mission Statements/Presentations
Tuesday, October 10	Fire drill day Communication Model Non-verbal Communication www.impactcommunications.com/newsletters
Wednesday, October 11	Door Decoration
Thursday, October 12	Door Decoration Communication newsletters - Presentations
Friday, October 13	Team presentations on communication newsletters
Monday, October 16	Current Events - Anders Team Presentations Business Letters - Rough Draft
Tuesday, October 17	Complaint Letters in the Lab
Wednesday, October 18	Respond to complaint letters Internet Activity #3
Thursday, October 19	No school. MEA weekend!
Friday, October 19	No school. MEA weekend!
Mon. Oct. 23	Guest Speaker - Debbie Stewart (St. Kates)
Tues. Oct. 24	Reply to letters
Weds. Oct. 25	Communication Video
Thurs. Oct. 26	Communication Review
Fri. Oct. 27	Web Research Project
Mon., Oct. 30	Communication Quiz 1 Minute Speech
Tues. Oct 31	Introduction to Sales
Weds, Nov. 1	Introduction to Sales
Thurs, Nov. 2	Introduction to Sales
Fri., Nov 3	No School
Mon., Nov 6	Features/Benefits Review Complete Salesperson Interviews
Tues., Nov 7	Sales Presentations Practice Complete Salesperson Interviews
Weds., Nov 8	Sales Presentations Complete Salesperson Interviews
Thurs., Nov 9	Sales Demonstration Project Work Day
Fri., Nov 10	Interview Discussion Sales Demo Work Day
Mon., Nov 13	Handling Objections Worksheet Sales Demo Work Day
Tues. Nov. 14	ABC (Always Be Closing) Sales Video
Wed. Nov. 15	Practice Presentations Finalize Reports
Mon. Nov.20	Sales Demo Presentations
Tues Nov. 21	St. Paul Saints - Guest Speaker (Sales)
Wed. Nov. 22	Sales Demo Presentations
Mon. Nov. 27	Sales Demo Presentations Sales Review
Tues Nov. 28	Test on Sales Unit
Weds. Nov. 29	Introduction to Advertising
Thurs. Nov. 30	A closer look at Advertising In class activity
Fri. Dec. 1	Family Feud
Mon. Dec 4	Advertising Video
Tues. Dec 5	Product Introduction XV 2010
Wed. Dec 6	Worksheets for XV 2010
Thurs. Dec 7	Design Logo for XV 2010
Fri. Dec 8	Lab Work- Complete Logo for XV 2010
Mon. Dec 11	Elements of an Advertisement Reading
Tues. Dec 12	Headline for XV 2010 Copy for XV 2010
Weds. Dec 13	Illustration for XV 2010 Layout for XV 2010
Thurs. Dec 14	Guest Speaker (John Risdall)
Fri. Dec 15	Complete XV 2010 advertisement
Mon. Dec 18	Ad Campaign Day 1 (Form Teams)
Tues. Dec 19	Ad Campaign Day 2
Weds. Dec 20	Ad Campaign Day 3
Thurs. Dec 21	Ad Campaign Day 4
Fri. Dec 22	Ad Campaign Day 5
Tues. Jan. 2	Ad Campaign Day 6
Wed. Jan. 3	Ad Campaign Day 7
Thur. Jan 4	Ad Campaign Day 8
Fri. Jan. 5	Ad Campaign Day 9
Mon. Jan. 8	2 Teams Present Ad Campaign
Tues. Jan. 9	2 Teams Present Ad Campaign
Weds. Jan. 10	Advertising Wrap Up
Thurs. Jan. 11	Advertising Wrap Up
Fri. Jan. 12	Advertising Wrap Up
Tues. Jan. 16	Final Exam Review - Family Feud
Weds. Jan. 17	Final Exam Review - Who wants to be a Millionaire
Thurs. Jan 18	Final Exam - Cumulative