• Sports, Entertainment, and Hospitality Marketing

     

    Course Description and Important Information

    This introductory course is based on the business and marketing core functions which include communication skills, distribution, marketing information management, pricing, product/service management, promotion, selling, operations, strategic management, human resource management, and the economic impact and considerations involved in the sports, entertainment, and hospitality marketing industries. This includes learning about the professional, amateur, and non-traditional/extreme sports industry, entertainment events and event management, music/movie marketing, reality television, and current trends in entertainment. Course topics include: basics of marketing, marketing mix (product, price, place, promotion), target market evaluation, branding, athlete/celebrity endorsements, licensing of merchandise, corporate sponsorship, co-­branding, and public relations.

    Highlights: industry speakers, develop a professional sports franchise, trip to Target Field and First Avenue

    Syllabus