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    Introduction to Marketing

     

    Course Description and Important Information

    Put your business and marketing skills to work in real-world applications and environments in this dynamic, project-based class. Students in this course will have an opportunity to enhance their marketing and leadership skills by participating in competitions and leadership conferences in events such as business, marketing, finance, hospitality, administration, human resources or management. Highlights of this course include connecting with local business professionals, learning from guest speakers, and operating a successful and profitable business - The MV DECA School Store. Students will be expected to work the school store once a week to apply and demonstrate one's learning of customer service skills, running a small business, and the eight steps of the sales process. This is part of one’s final grade as it applies the concepts from class in a real-world setting.

    Highlights: competition, industry speakers, 2 marketing agency tours, base camp teambuilding ropes course, mock interviews, run own business, community building activities

    Syllabus